Communications & Content Strategy
Strategy
Successful communications and content start with a strategy that aligns with your business or organizational goals. From a digital marketing strategy to a 5-year communications plan, we know how to communicate to get results. While the services below outline some of the steps we take, they are always in service to what you want to accomplish. So, what would you like to happen? We’ll start there.
Services
Communications & Content Strategy
A comprehensive road map to align strategic communications and content (what, when, where) with your business or organizational goals and mission.
We plan, develop, and manage content, including guidelines on content use.
Content Creation
We create engaging and relevant content to attract and retain a clearly defined audience to ultimately drive audience action. Our services include:
- Writing & Editing
- B2B Content
- Social Media Campaigns
- White papers
- Infographics
Brand Journalism
We are experts at creating journalistic content to create brand awareness and build your brand.
These creative, transparent, and narrative stories can be part of your library of owned media, or created in partnership with traditional media.
Thought Leadership
We leverage your expertise with a communications strategy that will establish you as a leader in your field.
We support you with media training and a crisis communications plan.
Branding
We identify what it is you do and how you do it and then create a logo that aligns with that.
- Logo Design
- Logo Re-Design
- Templates for all Social Media, Brand Collateral
Brand Building
We ensure what you do aligns with who you say you are. Then we develop a strategy to let the world know.
- Brand Story Development
- Company Brand Guide
- Brand Awareness Strategy, Campaign
Website Design & Content
Your website is the first place your audience goes to for more information. We’ve been developing, launching and re-designing websites since 1996.
We blend user experience design with visual cues and smart copy. Then build on that foundation to incorporate intelligent digital marketing techniques and intuitive customer relations processes.
Digital Marketing
Communicating with your clients and stakeholders is key to meeting business and organizational goals. We find out what your needs are and put together a plan to go digital, then start the conversation with the audience you want to reach.
Change Management
Internal Communications isn’t just putting out a poster for a company barbecue (though it does include that), it’s about change management. Living and breathing the organizational mission, so that you can achieve organizational targets sustainably, with resilience.
We first set up an internal communications platform that works, to then advise and execute on building healthy company culture and behaviour that ultimately leads to business success.
Government Relations
Working with government requires specific processes and protocol.
We’re great at this because first, we’re experts at working with people across functions and subject expertise, and second, because we have experience working with government and government regulations.
What would you like to happen?
Don’t know what service you need, but do know what you’d like to happen? That’s exactly where we start. Then we’ll propose the solution and the steps to get there.
About Chang Communications
Chang Communications is a Vancouver-based full-service communications consultancy. We develop and execute comprehensive marketing and communications strategies for a wide variety of clients in science/technology, health, education, and arts + culture.
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