Like No Place On Earth
The H.R. MacMillian Space Centre is British Columbia’s top space science attraction, inspiring visitors with shows, exhibits and some of Vancouver’s most unique special events. It wanted to make that better known to the general public with an upcoming annual Enviro-Fair targeted to schoolchildren and families during Spring Break.
Strategy & Work
Working with the Executive Director and in consult with more than 20 stakeholders/partners taking part in the week-long series of events, I developed a media strategy and media event to kick of the week. This included the media event schedule and demonstrations for the media to take photos and shoot video. The in-house staff communications manager handled all media queries and follow-through.
Results & Impact
Successful week of events attended by families and children.