H.R. MacMillan Space Centre

Like No Place On Earth

The H.R. MacMillian Space Centre is British Columbia’s top space science attraction, inspiring visitors with shows, exhibits and some of Vancouver’s most unique special events. 

Strategy & Work

The H.R. MacMillan Space Centre wanted to let the larger community more aware of its unique special events, especially with an upcoming annual Enviro-Fair targeted to schoolchildren and families during Spring Break. Working with the Executive Director and in consult with more than 20 stakeholders/partners taking part in the week-long series of events, I developed a media strategy and media event to kick off the week. This included the media event schedule and demonstrations for the media to take photos and shoot video. The in-house staff communications manager handled all media queries and follow-through.

Results & Impact

Successful week of events attended by families and children, and media coverage — leading to increased brand awareness.