Educating, advocating and building capacity to meet the growing demand for organic

COABC (now Organic BC) is the voice of organic in British Columbia, representing 11 organic certifying bodies and more than 650 certified organic producers and other stakeholders in the sector. 

The Work

Reporting to the Board of Directors, I developed communications and marketing strategy, including key messaging for certified organic products in BC. I also developed and launched an online provincial organic certification pilot project, which led to the current iCertify, the online organic certification tool.